Articles Home
The original item was published from 12/22/2020 2:43:00 PM to 12/22/2020 2:45:38 PM.



Posted on: December 22, 2020

[ARCHIVED] Visit Longview Launching Mobile Outdoor & Adventure Pass

Girl in balloon

People zip liningVisit Longview, the official tourism organization for Longview, is launching an Adventure & Outdoor Pass, a new program that aims to encourage visitors and residents to get out and explore the entire East Texas area. This program is part of a regional partnership called Go East Texas.

The free Adventure & Outdoor Pass is a mobile passport experience connecting you to the region’s top outdoor and adventure locations in Longview, Tyler and Kilgore. The pass enables you to receive exclusive discounts and deals at several participating locations.


Those who visit and check in at 10 locations on the pass will be entered to win an East Texas Getaway Package. The package will include lodging, restaurant gift cards, and other attraction tickets from the East Texas region. Winners are drawn twice a year in June and December.


"There is so much to explore throughout East Texas, and we hope visitors and residents can use this tool as a fun way to support local businesses and attractions in our region," said Shawn Hara, City of Longview Tourism and Media Manager. "We are thankful to our participating businesses and the opportunity to collaborate with neighboring communities."


How it Works

The concept is simple: go to on your mobile device, download the free pass and start adventuring. To sweeten the deal, if you check in at 10 locations, your name will be entered into a grand prize drawing for a Texas Getaway Package.


There are 22 locations to choose from with everything from adrenaline pumping zip lining to nostalgia inducing roller skating.


For a full list of locations and to download the Adventure & Outdoor Pass go to


More About Go East Texas


Go East Texas is a regional collaboration between the destination marketing organizations in Longview, Tyler, and Kilgore. The mission of the group is to encourage residents to be a “tourist in their own backyard.” The Adventure & Outdoor Pass is the second of many digitally-driven tours that Go East Texas will be launching to inspire everyone to explore local businesses and attractions in the Piney Woods.


The first pass, the Thirsty Pines Tour, launched in June 2020. The Thirsty Pines Tour invites participants to take advantage of exclusive deals from the region’s best coffee shops, wine bars, and breweries. To see a full list of locations and to download the Thirsty Pine Tour go to


Enjoy the region like never before with these passes. There is no shortage of sights and sounds in these cities, but once you have a taste, you’ll want to try them all! Let’s Go East Texas!

Facebook Twitter Email

Other News in Articles

couple dining

Best Romantic Dining Spots

Posted on: June 23, 2020

7 Fun Places for a Night Cap

Posted on: August 18, 2020
Boy playing at splash pad

Free Things to Do in Longview

Posted on: June 22, 2020
Coffee drinker

7 Fun Things to do Downtown

Posted on: June 3, 2020

A Train Day-Trip Through East Texas

Posted on: June 22, 2020
Caddo Lake

8 Best East Texas Lakes

Posted on: May 28, 2020
Steven Chamblee at Longview Arboretum

Longview Arboretum Is a Sweet Place To Be

Posted on: September 2, 2020
Downtown Live logo

The Story of Downtown Live

Posted on: August 16, 2022
girl with camera

Best Spots for a Selfie

Posted on: February 11, 2021

5 Places for a Pampering Pedicure

Posted on: July 15, 2020
Little girl with gift for Dad

5 Gift Ideas for Dad

Posted on: June 17, 2021
Kid at World of Wonders

Kids Will Love Little Big Techs

Posted on: August 25, 2020
Courtyard breakfast

CJ's Favorite Things to Do

Posted on: June 30, 2020
Purple Hulls band

Alternatives to Binging on Netflix

Posted on: June 29, 2020
Big Techs tour

Go behind-the-scenes during Big Techs

Posted on: January 31, 2023
Friends toast

Longview Celebrates 150 Years

Posted on: June 23, 2020
Colorful art tattoo

Super Ways to Celebrate Summer

Posted on: June 22, 2020

Lonesome Dove Drive-Thru Safari

Posted on: June 22, 2020
family on picnic

Spring Break Fun

Posted on: March 2, 2022
Dalton Days reinactment

The History of Dalton Days

Posted on: May 28, 2020